Introduction – The Bold Hive

Traditional marketing agencies work with their clients in a vacuum. Many times, companies that work with agencies have little contact with other clients past the case studies the agency puts out on their website.

That being the case, it’s often unheard of that clients have the opportunity to share with each other nuggets of wisdom they individually picked up along the way. Each has (in the words of our agency coach and Hubspot Sales Director Dan Tyre) Big Wins and Little Wins they should be applauded for. Each naturally also has their setbacks and pitfalls which others can undoubted nod and say, “I’ve been there. Maybe try this?”. In short, fellow clients rarely have the chance to engage with each other as a way to share insights, network, and grow together.

But at Bold, we see things differently. Introducing: the Bold MarTech and AdTech hive!

We believe we have the responsibility to connect and engage our clients beyond our one-on-one meetings. After much brainstorming and planning, we’re proud to present The Bold Hive.

The Bold Hive’s first collaboration will include Israeli companies in the MarTech and AdTech industry.

What does the Bold Hive include? In addition to our usual marketing services, Collaborators will enjoy

• The opportunity to learn and network with each other, as well as our current clients in this vertical (e.g. Self Advertiser).
• Monthly meetups to share experiences and learn about updates in the field
• Guest speakers from the industry
• The reassurance that they’re of being surrounded by competitors, but rather allies
• Private Slack channel for continued engagement
• A way to strengthening each other’s efforts by directing new leads to each other
• Sharing SEO link juice by mutually linking to each others websites and resources

If you’re an Israeli MarTech or AdTech company that’s looking to get into the same room with people who understand what you do, and can help you with your marketing efforts, join us!

Know a CMO or CEO who might be interested? Have them reach out to us.

Introduction

I know, I know. You’ve seen it all before.

The web is swamped by countless blog articles offering you, well –  basically, the same old extensions over and over again.

Most of them are covering very short lists aimed to assist specific needs in the online marketing world according to the hosting site’s niche expertise. But as the marketing world evolves there’s a broader understanding that the best form of marketing is the kind that makes everything work in synergy. You simply can’t afford not to know how to make the best of the limited time you’ve got, in order to achieve everything you have to do in the day.

With the right browser extension, you can save a lot of time and effort currently wasted on small tasks that could be done do much more efficiently.

So, I’ve put together a list of 24 Chrome extensions that will help improve your time management, SEO efforts, data analysis and overall marketing. This post is a follow up to a past a succesful post we’ve published on the subject.

Extensions that will help you be more efficient and manage your time better

1. The Great Suspender: Don’t you just hate it when your browser starts to slow down when too many tabs are open? Closing them is frustrating, as you’ll need them soon. Leaving them open slows down your work as you end up staring at your screen waiting for your computer to move it. Stress no more! this magical extension helps you suspend tabs and free up the memory of your Chrome browser. You can choose from automatically or manually suspending those tabs that have been inactive for a while, only to reactivate them when needed by browsing back to them. You’ll feel like you’re cycling on a paved road after struggling through a gravel one.

2. OneTab: Compresses all the opened tabs in the browser into one tab, so you can see the content of all opened tabs in one look. Active web pages will be closed, but their URLs will be automatically saved within a single tab. You can also group these tabs into a special category, enabling you to open them at a later time.

For every minute spent organizing an hour is earned. Benjamin Franklin.

3. One Click Extensions Manager: Basically like the one above, but for extensions. With a click of a mouse, it hides the extensions icons and gathers them under one icon. Simple, smart and helps you cut down the clutter.

4. Boomerang: A popular extension that offers smart mailing solutions. My favorite is scheduling those emails you work on when you’ve woken up at 4am and didn’t want to startle the recipient. No need to worry about forgetting to send that email later. Schedule it and go back to sleep.

5. Awesome Screenshot: A quick and easy to use screenshot tool with extra editing features. For example, you can highlight or mark important captures with arrows for that web developer who didn’t implement that pixel correctly.

6, Tinybeest Image Optimization: a very simple tool to reduce and optimize images for your site, blog etc.

7. Figure it Out: Allows you to add up to 10 time zones to your “new tab” screen, helps make scheduling posts or setting up meetings with different regions super easy. It also displays regional national holidays, so you can avoid posting your best social content on a day when no one will be paying attention.

8. Zest: Stay up-to-date with minimal effort with this amazing new-tab feed extension, which gathers stellar content suggested by marketers, for marketers.

9. Search and Replace: The title says it all, do it on every in-browser writing box without browsing away.

Introduction – marketing vocab

Whether you’re an entry level marketing coordinator or a CMO, marketing lingo can feel like it’s a sea of confusing acronyms. In this blog post, we’re gonna go through the rundown of all of the marketing vocabulary you need to know to hit the ground running. In the past, the marketing dictionary was fairly simple, but with the rise of digital and inbound marketing, social media and SEO, suddenly there’s plenty of new terminology you got to know. So before you you go out there walking the marketing walk, make sure you read this so you’re talking to the marketing talk.

The big picture

So let’s get started, shall we? Let’s start with the big picture. Digital marketing? Content marketing? Social media marketing? Inbound marketing? Are these all the same? Kinda, but no.

If we zoom out, we can talk about the umbrella of digital marketing, or the marketing of products or services through technological mediums like the internet, mobile, etc. Under this umbrella, we have three categories:

1. Owned media
2. Paid media
3. Earned media

Sorry if it seems like I’m adding insult to injury of your marketing lexicon, but stick with me. Owned media includes the basis of your digital marketing efforts. It’s your website, mobile site (or app), blog and social media channels. It’s the content you put out for the world to see.

Paid media, is your advertising efforts. As suggested by the name, this channel shows that when done right, money talks. Using Pay Per Click (PPC), influencer marketing (we’ll get there), and paid content ads, this is the strategy used to get your name and product in front of your prospects.

Earned media is the high five you get at a crowded party that gets people’s attention. It’s the shares on social media, the name-drops on Twitter, and reviews in an online magazine. The result? With some genuine hype (and/ or some good PR), earned media turns heads and gets people talking.

(Courtesy of Quora)

Content marketing vs. Social media marketing

Aren’t these the same? Not quite. Many people might call these two the flirty soul sisters of marketing. Unlike the analytical backend side of marketing, these two are the personable faces of any company. Marketing thought leader Jay Baer once distinguished between the two as follows:

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Content Marketing reminds me of a summer camp bonfire. You have the ability through blogs and other forms of content to tell stories about your company, product, or content. Social Media Marketing is a way to engage your audience to participate in the conversation.

Third party marketers: Affiliate Marketing vs. Influencer Marketing

It’s human nature that people trust people more than people trust brands. Enter: affiliate and influencer marketers. They can create blogs, vlogs, Tweets, and all other kinds of content that people consume, trust, and follow. By reviewing or mentioning a brand or product, they can easy create brand awareness to their niche audiences. How do they get paid? Each can use special tracked links and cookies to directly tie sales to those that were generated from viewing their content about the brand or product.

So what makes them different?

Affiliate marketing

• These companies promote products, sales, and offers of other companies through blogs, reviews, paid ads and participating in online discussions.
• Affiliates are paid a commission from the sales resulting from the traffic they generate to the sites that sell the product/service promoted.
• Unlike influencers, affiliates will work hand in hand to ensure that the content being posted is in line with the kind of review the brand has in mind. By having the ability to censor the content being published, companies can ensure that their brand is being well represented.

Influencer marketing

• Usually individuals (bloggers, authors, consultants, etc.) who have a strong niche following either online or on social media.
• Influencers are (usually) paid a flat fee to promote a brand. This can come with free perks or products to use and review.
• One unique strength of their influence is that since their reviews tend to be posted through social media, social engagement like commenting, liking, sharing can be generated quickly, bringing new followers to the brand’s social media platforms.
• Influencer marketers can be a bit tricker because brands have less of a say in how their product is presented. This is a great double edged sword because while companies can have their hands tied about their product’s presentation, consumers tend to trust influencers to be true to themselves and the needs of their audience. Take a thought leader for example. If a company in his vertical sends him a “goodie bag” with their software to try, there’s a good chance he’s going to put out some kind of review for it. While it’s hard to say bad things about free stuff, the ball’s in his court.

Let’s talk SEM keywords (and acronyms)

Oh SEM (Search Engine Marketing). You’re so dynamic, you get your own subheading. Looking at the Digital Marketing Trifecta above, SEO (Search Engine Optimization) is placed between Owned Media and Earned Media. But what’s the difference between SEM and SEO?

Most simply put, SEM is the larger umbrella that holds SEO, but also includes PPC (Pay Per Click).  PPC earned its name because it allows advertisers to pay only when someone clicks on their ads that leads the prospect to a company’s website. Within PPC, PSA (Paid Search Advertising) is the ability to put your brand at top of search engine results pages (SERPs) by paying a price.

That being said, SEO is the tools (e.g. Google Search Console, Majestic, Moz OSE, or SEMrush) and tricks (e.g. keywords) that allow you to have your brand organically appear at the top of search results through continued analytics and testing. Online Reputation Management (ORM) is the act of staying on top of your online perception on SERPs to ensure that people see what you want them to see.

Conclusion

That’s all folks! I hope this was helpful for anyone looking for a clearer understanding about some of the existing terminology in the field of digital marketing. One last term for you. Inbound marketing is the perspective of all of these forms of marketing through the customer-centric lens of educating and delighting consumers. Through inbound, marketers work to meet customers where they’re at in the buyer’s journey, whether they’re Googling a how-to, trusting vlog content from influencers, or comparing pricing and features before they decide to buy.

Now that you can talk the talk, let’s see you walk the walk. Check out our eBook 30 Greatest Lead Generation Tips, Tricks, & Ideas to get starting on taking your next digital marketing steps.