Introduction

When writing a blog post, the biggest mistake people make is to write in a formal style. A good blog is friendly and easy to read. It’s almost be the opposite of an academic paper.  Imagine you’re having a conversation or writing to a friend, and apply the same style to your writing. This post will walk you through brand blog writing tips that’ll make your content enjoyable and get people to read and relate to your brand.

1. Always use contractions

Do not forget your goal is to get your buyer personas to read your content. It is important your blog visitors will receive content that is compelling. Otherwise, you are wasting time, generating traffic that will not ever convert.

2. Write in a simple language

3. Be clear and concise

Scan your text and remove any extra words, irrelevant ideas and obvious details that don’t contribute to the flow of the text.

It’s a good idea to include analogies, metaphors and basically anything that can help simplify concepts.

4. Use short sentences and paragraphs

5. Cut all fluffy words from your writing

6 . Always spell out acronyms

Don’t assume your readers are familiar with all the acronyms you use. That’s true even when writing for professionals. Whenever writing an acronym, make sure to spell it out on its first mention. Also, don’t go overboard with acronyms, you’re not writing a user manual.

7. Spell check!

If this needs an explanation, you’re in the wrong line of work dude.

Conclusion

Keep your blog simple, flowing ,fun to read, and easy to understand. People are busy, make them stop and then make them stay. If you’re a content rockstar, take it a step further and make them want to come back for more.

If you found this useful, you might also find our ultimate blog content editing checklist. Click below to get your free copy.

Schedule a FREE consultation