Facebook Image Size Cheat Sheet
About the Author: Uri Bishansky
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When setting up a new Facebook page or Facebook ad campaign, it’s best to use recommended image sizes in order to present pixel perfect results. Bear in mind, sometime an image will appear perfect on a desktop view and will be distorted on mobile. A blurred image can harm your conversion rates and simply look unprofessional.
This post will summarize the most common image sizes you should always ask your graphics designer to stick to.
Cover Photo and Profile photo sizes
Clicks to Website: Links/ Website Conversions
Design Specs: |
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| Image size: 1,200 x 628 pixels Image ratio: 1.9:1 Text: 90 characters |
Headline: 25 characters Link description: 30 characters |
Your image may not include more than 20% text. |
Display Specs: |
||
| Desktop News Feed Image: 470 x 246 pixels Text: 500 characters Headline: 1-2 lines Link description: 2-3 line |
Mobile News Feed (on mobile devices with a screen size of 1,136 x 640 pixels) Image: 560 x 292 pixels Text: 100 characters Headline: 1-2 lines Link description: 1 line |
Right Column Image: 254 x 133 pixels Text: 90 characters Headline: 25 characters |
If you’re designing a Facebook ads image, do not take the “no more than 20% text” rule lightly. Facebook will not approve an image with more text and they are NOT joking about this (they explain the idea is to keep images clean an not over-commercial).
In order to check whether an image includes more than 20% text, you can use this tool.
Clicks to Website: Multiple Product
Design Specs: |
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| Image size: 600×600 pixels Image ratio: 1:1 Text: 90 characters |
Headline: 25 characters Link description: 30 characters |
Your image may not include more than 20% text. |
Display Specs: |
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| Desktop News Feed Image: 200 x 200 pixels Text: 500 characters Headline: 1-2 lines Link description: 1 line |
Mobile News Feed (on mobile devices with a screen size of 1,136 x 640 pixels) Image: 460 x 460 pixels Text: 120 characters Headline: 1-2 lines Link description: 1 line |
Right Column This placement is not available for multi-product ads. |
Page Post Engagement: Photo
Design Specs: |
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| Image size: 1,200 x 900 pixels Image ratio: 4:3 |
Right column image size: 254×133 Right column image ratio: 1.9:1 Text: 90 characters |
Your image may not include more than 20% text. |
Display Specs: |
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| Desktop News Feed Image: up to 470 pixels wide, 470 pizels tall Text: 500 characters |
Mobile News Feed (on mobile devices with a screen size of 1,136 x 640 pixels) Image: Up to 626 pixels wide, 840 pixels tall Text: 110 characters |
Right Column Image: 254 x 133 pixels Text: 90 characters |
Conclusion
This list should cover the basic most common image sizes you need to know.
If you’d like to learn more, we’ve compiled a complete cheat sheet for Facebook image sizes.
Click bellow to receive your FREE copy.
Uri Bishansky
Uri is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords". He has been programming since he can remember himself. He lives by excels and numbers, rides bikes, loves dogs and a keen self-educator. Uri has a degree in finance and has been a google partner since 2013.
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Uri is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords". He has been programming since he can remember himself. He lives by excels and numbers, rides bikes, loves dogs and a keen self-educator. Uri has a degree in finance and has been a google partner since 2013.
