Lead Generation

Lead Generation

Lead generation

Generating leads online has the power to transform your marketing.
Using great offers, calls-to-action, landing pages and forms – while promoting and amplifying them in multi-channel environments using PPC as well as other methodologies –
can reduce your cost-per-lead while delivering higher quality prospects to your sales team.

Lead generation campaigns contain the following components:

Offer

Offer

An offer is a piece of content that is perceived high in value.
Offers include ebooks, whitepapers, free consultations, coupons and product demonstrations.

Call To Action

Call-To-Action

A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer.

Landing Page

Landing Page

A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.

Form

Form

You can’t capture leads without forms.
Forms will collect contact information from a visitor in exchange for an offer.

Only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.

What About You?

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We’re certified Hubspot and Google partners (we even wrote an Amazon bestseller about Google Adwords).
If you need help setting up lead generation campaigns, let’s talk

Let’s discuss lead generation