30+ Credible Sources Google uses for Knowledge Panels

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30+ Credible Sources Google uses for Knowledge Panels

Quick recap: you now know what are Knowledge Graph and Knowledge Panel and you’re more confident in your chances of receiving the latter without a Wikipedia page.

By now you should’ve settled for an entity home, uploaded your new description, and started working towards spreading it on 3rd party websites. Websites that Google perceives as credible sources of information.

As mentioned in the previous articles, you should aim for a list of 30+ corroborated sources. Ranging from well-known social media sites to industry or niche websites.

Personal or business, keep in mind that everything that’s on your entity’s home should match the information presented on those websites: name, founding, or birth date, location, no. of employees, etc.

Here is a list of potentially credible sources that Google uses for personal, business, and podcast Knowledge Panel:

Source Category
https://twitter.com/ Personal, Business, Podcast
https://www.softwareadvice.com/ Business
https://www.facebook.com/ Personal, Business, Podcast
https://www.crunchbase.com/ Personal, Business, Podcast
https://www.instagram.com/ Personal, Business, Podcast
https://www.pinterest.com/ Personal, Business
https://www.listennotes.com/ Podcast
https://open.spotify.com/ Podcast
https://www.trustpilot.com/ Business
https://www.audible.com/ep/podcasts Podcast
https://www.imdb.com/ Podcast
https://www.wikidata.org/ Personal, Business, Podcast
https://www.glassdoor.com/ Business
https://techcrunch.com/ Personal, Business, Podcast
https://pitchbook.com/ Business
https://soundcloud.com/ Podcast
https://bestcompany.com/ Business
https://www.sitejabber.com/ Business, Podcast
https://www.startupranking.com/ Business
https://www.linkedin.com/company/ Personal, Business, Podcast
https://craft.co/ Business
https://www.bloomberg.com/ Personal, Business, Podcast
https://www.konaequity.com/ Business
https://www.saashub.com/ Business
https://alternativeto.net/ Business
https://golden.com/ Personal, Business, Podcast
https://www.trustpliot.net/ Business
https://www.owler.com/ Business
https://www.zoominfo.com/ Business
https://rocketreach.co/ Personal, Business, Podcast
https://www.reuters.com/ Personal, Business, Podcast
https://www.youtube.com/c/ Personal, Business, Podcast
https://www.comparably.com/ Business
https://angel.co/company/ Personal, Business, Podcast
https://index.co/company/ Personal, Business, Podcast
https://www.manta.com/ Business
https://www.brownbook.net/ Business
https://e27.co/startups/ Business
https://alternative.me/ Business

Remember that your main strategy is to educate Google about your entity: who, what, why, how. Once Google is confident about this information, it can then create a Knowledge Graph entry and eventually present your entity using a Knowledge Panel.

Once you have created your set of 30+ corroborations, it can range from anywhere between weeks or several months before receiving a Knowledge Panel. Best of luck!


Tejas Panchal

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